{
  "launch_cohort": "Example launch cohort",
  "acquisition_sources": "Example acquisition sources",
  "signup_timestamps": "Example signup timestamps",
  "activation_events": [
    "Example activation events"
  ],
  "completed_user_outcomes": "Example completed user outcomes",
  "return_events": [
    "Example return events"
  ],
  "founder_reminders": "Example founder reminders",
  "pre_launch_baseline": "Example pre launch baseline"
}