{
  "competitor_feature_evidence": {
    "example": "Replace with competitor feature evidence"
  },
  "product_promise": "Example product promise",
  "observed_user_behaviour": "Example observed user behaviour",
  "requested_outcomes": "Example requested outcomes",
  "implementation_dependencies": "Example implementation dependencies",
  "maintenance_cost": "Example maintenance cost",
  "positioning_constraints": "Example positioning constraints",
  "owner": "Example owner"
}